Simple per-seat pricing for brand audits.
Try Pro-level analysis with 7 competitors free for 14 days, no card required. Starter is $49/seat/mo and Pro is $149/seat/mo, with credits that refresh monthly per seat.
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Compare plans
Every plan starts with a 14-day free trial
You get everything in Pro, with up to 7 competitors per scan and 150 credits (about 3 full audits). No card required.
Starter
Most popular$49/ seat / moGet StarterIncluded on every plan
- AI competitor discovery
- Included
- Visual identity capture
- Included
- Tone of voice analysis
- Included
- Real-world touchpoints
- Included
- Side-by-side compare view
- Included
- Colour, photography and opportunity analysis
- Included
- Archetype map + whitespace
- Included
- Brand Deck export
- Included
Usage
- Audits
- 10/mo at 7 competitors
- Competitors
- Up to 7
- Scan history
- 90 days
Pro
$149/ seat / moGet ProEverything in Starter, plus:
- Audits
- ~35/mo at 10 competitors
- Competitors
- Up to 10
- Scan history
- Unlimited
- Archetype recommendation + language guide
- Included
- Written analysis report
- Included
- Recommendation + language guide pages in the Brand Deck
- Included
Annual billing gives you 2 months free on Starter and Pro.
What's in the Brand Deck
The same export, a different depth of analysis. Crops from a demo deck.
The archetype map shows where the market is crowded and where it is open. Whitespace opportunities name the gaps.
Adds the archetype recommendation (open territory, how well each archetype fits and why) and a language guide for voice, tone and word choice.
How credits work
Credits pay for each step of an audit, so you only spend on the work you run. The trial gives you 150 credits over 14 days, with full Pro-level analysis (recommendation + language guide) and up to 7 competitors per scan. Starter and Pro give you a monthly credit allowance per seat.
Unused credits do not roll over. On paid plans, your monthly allowance resets at the start of each billing cycle. Trial credits do not renew, and when the trial ends the balance drops to zero until you upgrade.
Example: A full audit costs 28 credits at 3 competitors, 40 at 7, and 49 at 10. The trial's 150 credits cover about three full audits at the trial cap of 7. Need more after the trial? Upgrade to Starter or Pro.
Slide the competitor count to see what one audit costs and how many fit in each plan.
Trial and Starter scan up to 7 competitors. Pro scans up to 10.
- Competitor discovery2cr
- Website capture (base)5cr
- Website capture (3cr × 7)21cr
- Strategic analysis12cr
- Full audit40credits
Full audits you can run
- Trial150 credits in your 14-day trial3 audits
- Starter400 credits per seat each month10 audits
- Pro1,800 credits per seat each month45 audits
Audits are rounded down to whole runs. Unused credits do not roll over.
Plan allowances are quoted at each plan's maximum competitors.
7 competitors, 40 credits per full audit. Trial: 3 audits in your 14-day trial. Starter: 10 audits per seat each month. Pro: 45 audits per seat each month.
Frequently asked questions
You get 14 days and 150 credits (about 3 full audits) when you sign up. The trial includes full Pro-level analysis (recommendation + language guide) with up to 7 competitors per scan. No credit card is required to start, each person gets one free trial, and trial credits do not renew. You can upgrade at any time during the trial to keep scanning.
Your credit balance drops to zero and you cannot start new scans. You can still view scan history from the last 7 days. Upgrade to Starter or Pro to get credits back and keep auditing.
No. You can start the 14-day trial without a payment method. A card is only required when you upgrade to Starter or Pro.
Credits pay for each step of an audit. Paid plans grant a monthly credit allowance per seat, and the trial grants 150 credits for 14 days (not renewing). Discovery costs 2 credits, capture costs 5 plus 3 per competitor, and analysis costs 12. A full audit costs 28 credits at 3 competitors, 40 at 7, and 49 at 10. You see the exact cost before you confirm each step.
The trial covers about 3 full audits from 150 credits, with full Pro-level analysis (recommendation + language guide) and up to 7 competitors per scan. Starter includes 10 full audits per seat per month (400 credits, 7 competitors). Pro includes 35 full audits per seat per month (1,800 credits, 10 competitors). Using fewer competitors per audit leaves credits for more runs on paid plans.
You cannot start new scans until your next billing cycle refresh (Starter and Pro) or a plan upgrade. During the trial, unused credits do not renew after day 14. The app shows your balance and links to billing when credits run short.
Yes. You can upgrade or downgrade at any time. Changes take effect on your next billing date, and we prorate any difference.
Billing is per seat via Stripe. Each paid seat gets its own monthly credit allowance. All workspace members can view every scan, but only members with a paid seat can run new scans and spend credits. Admins can add seats in Billing, and the trial includes one seat.
No. On Starter and Pro, credits refresh each billing cycle and expire at the end of the period, so unused credits are lost. Trial credits are a 14-day grant and do not renew. Credits held during a failed operation are returned automatically.
Yes. Brand Deck export is included on the trial, Starter, and Pro. Pro and trial exports add the archetype recommendation and language guide pages to everything in a Starter deck. If the trial ends and you do not upgrade, export is unavailable until you subscribe.
Start your 14-day free trial
Pro-level analysis, 7 competitors, 14 days free. No card required.