Take brand audits from hours to 7 minutes.
Find your competitors and compare their visual identity, tone of voice and brand strategy in about seven minutes.
Brandstance is a brand audit tool that finds your competitors, analyses their visual identity and tone of voice, and reports on their brand strategy. It is built for strategists, designers, and agencies who have better things to do than take screenshots.
Pro-level analysis, 7 competitors, 14 days free. No card required.
Before
Most brand audits are still assembled by hand.
Agencies and in-house teams still spend days assembling competitor landscapes, visual audits, and positioning maps. That work should take minutes, not meetings.
- 01
Hours of manual research
Competitor lists, colour swatches, and tone analysis still mean hours of tab-hopping and screenshot folders.
- 02
Inconsistent deliverables
Every strategist builds audits differently, which makes quality hard to scale across clients and teams.
- 03
Strategy buried in slides
By the time the deck is done, the insights are stale and the client has already moved on.
After
Less research. More strategy.
Hours→7min
Save hours per audit
A brand audit that used to take hours of research now takes about seven minutes. Spend the time you save on the recommendation.
Always up to date
Scans pull from live web presence, so the landscape shows what brands look like today, not last quarter.
Client-ready from day one
Reports arrive structured and consistently formatted, so you spend less time in PowerPoint and more time presenting.
Built for teams
Shared workspaces and repeatable frameworks scale audit quality across every client engagement.
The solution
Every brand signal, mapped and ready to present.
Brandstance scans each brand's live web presence. It surfaces competitors, extracts colour palettes and typography, scores tone of voice, and maps brand archetypes, then puts it all in one shareable report that is ready to present.
Stop rebuilding the same audit framework from scratch. Start from structured findings and spend your time on the strategy.
- Colour palettePrimary, accent and background colours, with hex codes.
- Tone of voiceScored for formality, warmth and energy.
- Brand summaryA plain-language read of who the brand is.
- TypographyThe brand typeface, shown as a live specimen.
From brand name to full audit in about seven minutes.
01 /
Enter a brand
Give us a brand name and a URL. Add the market context and the analysis gets sharper.
02 /
We do the work
Brandstance builds a shortlist of competitors from live search data, typically 6 to 8 and up to 10. You pick who goes in, and it captures each brand's identity in parallel, from its website to its stores and campaigns.
03 /
Get your report
Review the Brand DNA for each competitor and compare brands side by side. The strategic analysis covers tone of voice, colour palettes, market gaps, and positioning recommendations.
A brand strategy tool, not a sales or SEO platform.
Made for brand strategists
Competitive-intelligence tools track product releases and pricing changes for sales teams. Brandstance tracks brand identity for strategists, which is a different job.
What a brand looks and sounds like
Social-listening tools count how often people talk about a brand. Brandstance analyses the brand itself: its colours, typography, and voice.
Positioning beyond keywords
SEO suites handle keywords and rankings well. Brand auditing covers other ground: colour systems, visual style, tone of voice, and brand archetypes.
Everything a brand audit needs. Nothing it does not.
AI competitor discovery
Finds relevant competitors in seconds from live search data, with encyclopedias and directories filtered out.
Tone of voice analysis
Profiles every brand voice and maps where they sit on the spectrum from formal to casual.
- Formality, from casual to formal, market average 4.5 out of 10: target brand AO 4, SR 7, NG 4, PE 3.
- Energy, from calm to active, market average 5.5 out of 10: target brand AO 6, SR 8, NG 3, PE 5.
- Warmth, from cold to warm, market average 5.5 out of 10: target brand AO 7, SR 4, NG 5, PE 6.
Visual identity capture
Captures colour palettes, typography, logos, and brand imagery directly from each live website.
Strategic analysis
Identifies market gaps, overused positions, and where your brand should go next.
Brand archetype mapping
See which Jungian archetypes are crowded and which are wide open. Starter and above.
- Explorer: occupied by 3 brands, high crowding.
- Hero: occupied by 1 brand, low crowding.
- Sage: occupied by 1 brand, low crowding.
- Ruler: occupied by 1 brand, low crowding.
- Creator: whitespace opportunity, high fit for the target brand.
- Lover: whitespace opportunity, medium fit for the target brand.
- Jester: whitespace opportunity, low fit for the target brand.
- Recommended move: from Explorer to Creator.
Export-ready reports
Client-facing Brand Deck exports that look like a team spent a week on them. Included on trial and paid plans. Pro adds the archetype recommendation and language guide pages.
Real-world touchpoints
See each brand's stores, campaigns, packaging, pop-ups, events and vehicles.
Every audit also gathers photography of each brand out in the world, beyond its website. Brandstance checks that each image really shows that brand, favours the markets where it trades, and gives every brand a real-world page in the Brand Deck. Included on the trial, Starter and Pro.
Built for people who work on brand strategy.
Run a full audit between meetings.
Arrive at the meeting with evidence-backed positioning and a full report already prepared. Spend your time on strategy, not busywork.
Simple, credit-based pricing
Two plans, billed per seat, with credits that refresh every month.
Every plan starts with a 14-day free trial
You get everything in Pro, with up to 7 competitors per scan and 150 credits (about 3 full audits). No card required.
Starter
Most popular~10 audits / mo
- Up to 7 competitors each
- Competitor discovery, visual identity and tone of voice
- Real-world touchpoints and archetype map
- Brand Deck export
- 90-day history
Pro
~35 audits / mo
Everything in Starter, plus:
- Up to 10 competitors each
- Archetype recommendation + language guide
- Written analysis report
- Recommendation + language guide pages in the Brand Deck
- Unlimited history
When the trial ends, credits drop to zero until you upgrade. On paid plans, fewer competitors per audit leaves room for more runs.
Frequently asked questions
Brandstance combines live search data with automated website capture. It identifies competitors, then extracts colours, typography, tone of voice, and visual style directly from each brand's live website.
Yes. Every audit also gathers real-world photography of each brand: stores and retail spaces, campaigns and out-of-home, packaging in use, events and sponsorships, and vehicles. Images are checked against the brand and grouped by touchpoint, and each brand gets a real-world page in the Brand Deck. This is included on the trial, Starter, and Pro.
Discovery uses live search data to build a shortlist of typically 6 to 8 competitors, up to 10. You choose which ones to audit, up to your plan's competitor cap. Encyclopedias, social media, marketplaces, and review sites are excluded automatically.
A full brand audit takes about seven minutes. Capture takes roughly 5 minutes for up to 10 brands (5 at a time), and strategic analysis adds about 2 more. Manual competitive research takes days.
Yes. Brand Deck export is included on the trial, Starter, and Pro. Starter decks include the archetype map and whitespace analysis. Pro and trial decks include all of that and add the archetype recommendation and language guide pages.
Any brand with a public web presence. Enter a brand name and URL, add market context for a sharper analysis, and Brandstance does the rest.
Yes. Every new account gets a 14-day free trial with 150 credits, enough for about 3 full audits. The trial includes full Pro-level analysis (recommendation + language guide) with up to 7 competitors per scan. No credit card is required, and each person gets one free trial. When it ends, credits drop to zero: you can still view the last 7 days of history, but you cannot run new scans until you upgrade.
Your next brand audit is ready.
Replace days of manual competitor research with a brand audit that takes about seven minutes.
Building for clients? See Brandstance for agencies
Pro-level analysis, 7 competitors, 14 days free · 150 credits