Brandstance

Client-ready brand audits in minutes, not days.

Brandstance is a brand audit tool for agencies. It gives your team a presentation-ready competitor analysis in about seven minutes, so you can win pitches, onboard clients, and deliver brand strategy without the manual research.

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Compare view for two outdoor apparel brands side by side: colour swatches with hex codes, typography specimens and tone of voice bars.
  1. Colour paletteEach brand's colours, extracted with hex codes.
  2. TypographyThe typeface each brand uses, as a live specimen.
  3. Tone of voiceScored for formality, warmth and energy.

The brief comes in Monday. The presentation is Friday.

Your strategists spend days screenshotting competitor sites, building mood boards, and stitching together brand audits by hand. By the time the deck is ready, the insight is stale and the team is worn out. Brandstance automates the research: competitor discovery, visual identity analysis, and strategic positioning. Your agency gets to the recommendation sooner.

How agencies use Brandstance

From the first pitch to final delivery, each stage of a client engagement gets quicker.

New business pitches

Walk into the room with a competitive landscape, brand positioning map, and visual audit, all generated before your first internal review.

Client onboarding

Kick off every engagement with a full brand baseline. Show clients you understand their market from day one.

Brand refresh projects

Benchmark the current identity against competitors and identify whitespace opportunities your creative team can own.

Ongoing benchmarking

Track how competitor brands change over time. Re-run audits quarterly to keep clients ahead of market shifts, without rebuilding the research from scratch.

Built for teams

Brandstance suits agencies with multiple strategists, overlapping clients, and fluctuating project loads. Your whole team works from one source of truth, without stepping on each other's research.

Diagram of one shared workspace. A strategist, a designer and an account lead all work in the same workspace, which holds three audits. The brand data from the first audit is saved to a shared cache, and the cache feeds the brands into the third audit, so the research is never run twice.

Shared workspaces

Organise audits by client or project. Every strategist on the account sees the same research, notes, and exports.

Org-wide caching

Run a competitor audit once, use it across every project. Cached brand data means no duplicate research across your portfolio.

Fluid seating

Add or remove team members as projects scale. Seats flex with your workload, with no annual lock-in on unused licences.

Reports your clients will actually read

Export a polished Brand Deck that is ready to send, with no design cleanup required.

From brief to client deck

Brand Deck cover page: a dark green title page for a competitive brand audit of an outdoor apparel brand, listing market, audience, report date and the logos of the brands analysed.
A cover that frames the briefMarket, audience and the brands analysed, set out on page one.
Brand Deck at a glance page: three numbered key moves, the recommended archetype move, whitespace opportunities and a table of the brands in the audit with their archetype, voice, typical price and rating.
The audit at a glanceKey moves, the archetype call and every brand's voice on one page.
Brand Deck colour page: palettes by brand with each brand's swatches in a row, and a recommended colour direction with its swatches.
The colour landscapeEvery brand's palette side by side, and a recommended colour direction.
Brand Deck archetypes page: a recommended move from one archetype to another, with the reasoning, two ways to evolve, the risk and the open territory.
A recommended moveWhy to move archetype, how to evolve and the risks to manage.
Brand Deck language guide page: the brand voice, tone by context, a list of words to use and a list of words to avoid.
A language guideVoice, tone by context, and the words to use and avoid.
Brand Deck real-world page: a grid of photographs of an outdoor apparel brand's stores, events, advertising, a repair van and packaging.
The brand in the real worldStores, events and packaging, as each brand shows up beyond its website.

Pages from a Brand Deck for a fictional demo brand.

Brand Deck export

All plans

A presentation-ready Brand Deck covering competitor analysis, visual identity, and positioning. Included on trial, Starter and Pro.

Full recommendation deck

Pro

Pro exports include the full archetype recommendation and language guide, formatted for your next client meeting.

Your first client-ready audit is seven minutes away.

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